ForwardSG Babies
This was the launch video of a more extensive IMC campaign with the Singapore government. Their ForwardSG project wanted to make everyone feel heard, so they can share in their vision for the future.
But instead of showing what the future looks like, we showed a bunch of babies. Cute, cooing, diverse babies. Not only were they irresistible to look at, they also represented the promising generation of Singapore’s future. Reminding everyone that it’s not just us who benefit in building a future together.
Trivia: There was only one set of triplet toddlers in the whole of Singapore. With the country’s low birthrate, I’m surprised they even found them.