Angela Alcala
Copy-based Creative Professional
Singapore-based, Manila-raised
Singapore-based, Manila-raised
I entered advertising ten years ago after leaving my job at a software company. It started when I met a copywriter on a Valentine's Day singles hike who told me his agency was hiring. I didn't find a guy, but I got the job. Moral of the story: stretch before hiking. I was sore the next day.
Since then it feels like a lifetime of creativity, so I'm convinced there's time dilation in advertising. I've joined young creative competitions, entered award shows, and eventually struck metal. I must be a middle earth dwarf because I don't mind mining for more.
I like putting a lighthearted twist to otherwise heavy issues. Whether it's having a boy band sing about infant vaccination, creating a secret gossip group for women's choices, or making funny text stories to promote internet safety. Because I think people tend to remember only the things that make them feel happy.
Hope this made you smile! Thanks for listening to my Ted Talk.
2025 Creative Group Head, Dentsu Singapore
2022 Senior Copywriter, Dentsu Singapore
2021 Associate Creative Director, BBDO Guerrero
2017 Copywriter, BBDO Guerrero
2015 Copywriter, MullenLowe Philippines
AWARDS