Facebook Digital Tayo
When people ask what it means to be certified as a Facebook Creative Strategist, I talk about this project. Launched on Safer Internet Day 2021, Digital Tayo was an internet safety campaign that maximized the Facebook Ads ecosystem with the use of Instant Experiences, Polls, and Stories. It taught new-to-internet Filipinos online safety with the De Guzman Family, whose relatable text stories served as cautionary tales.