DOH Bak to Bakuna
The Philippines' Department of Health let us use a millennial mom’s childhood fantasy to encourage the completion of their infant's vaccination. Our conveniently handsome Bakuna Boys sang about vaccines and belted out procedures with the hopes of creating a magnetic attraction to the nearest health center. Tracks include Baby Come Bak, Limang Bisita (Five Visits), and May Bakuna Para Diyan (There's A Vaccine For That). Now that’s what I call a PSA!