Call of Duty Return to Duty
The launch of Modern Warfare III was huge for COD fans, but it was also when everyone had started to return to work on-site. For gamers, that meant we’d be spending our time commuting instead of playing.
But legends find a way, and that became the theme of this campaign, where we gave several markets outrageous suggestions on how return to COD, when work was a return to IRL.
Besides these online films, we also told our influencers to find a way to Return to Duty, and set up a “Work Conference” on-ground event, which was really an excuse for gamers to test the game.
Disclaimer: We are not responsible for work that was actually abandoned during this campaign.
