Call of Duty Loot Ops
As a COD player, I thought it was nice being the target audience of your own brief. It’s like writing the campaign of your dreams. This kind of fantasy was the basis of Loot Ops, an activation that made a real-life version of the new Warzone 2.0 game mode.
To introduce the game’s new loot-and-extract mode, we invited gaming influencers to participate in our raid mission that lets you keep everything you loot... if you survive. We mounted a convincing set, got “hostile NPCs,” and provided some real loot that included a whole PS5! It was basically COD in real life. Something I wonder if we really made this for our audience, or for us gamers in the team.